It was in the newspaper of circulation the “Macomb Tribune” where it was first announced that the City of Macomb would be installing lights in the city. The article read as follows:
Electric Lights For Macomb
Macomb has taken another step forward. This time by obtaining electric lights. E. A. Jones who recently moved here was granted permission Friday to install a complete lighting system in our city. Practically the entire town has subscribed, and it is only a matter of time when Macomb will have its “white way” and dazzling electric signs the same as the larger cities.
Merriman-Webster dictionary indicates the meaning of “White Way” is a brilliantly lighted street or avenue, especially in a city’s business or theater district.
Here’s a link to the Macomb Tribune on the Oklahoma Historical Society’s website. Link